FORMAApply for Beta
Private beta · v0.9

Your AI Appearance
Optimization System.

FORMA analyzes your skin, facial structure, grooming, and lifestyle signals to build a personalized 90-day appearance protocol.

Scan your face, understand your highest-impact improvement areas, and track measurable progress over time.

Apply for Private BetaSee How It Works
9:41FORMA
Face scan · zone map
FOREHEAD · 72CHEEK · 58EYES · 61JAW · 67
Live
Skin
58
Structure
69
Recovery
60
Forma Index
64/100
1,240
On beta waitlist
27
Skin & structure metrics
90d
Personalized protocol
COMPUTER VISIONZONE MAPPINGHAIRCUT TRY-ON50,000 PAPERSFACIAL GEOMETRYWEEKLY RESCAN
The problem

Most appearance advice is generic.

You do not need another list of tips. You need a system that starts with your actual face, identifies what matters most, and helps you measure progress over time.

01

Generic advice

TikTok, Reddit, and YouTube give you endless advice, but almost none of it is calibrated to your face, skin, routine, or goals.

02

One-time ratings

Most analysis tools stop at a score. FORMA turns your scan into specific improvement areas and a plan you can act on.

03

No progress loop

You change your routine, try a haircut, or start a new habit, but you rarely know what actually changed.

The loop

FORMA turns your scan into a protocol.

A closed feedback loop: measure, prioritize, act, rescan, adjust.

01
Scan
Guided face capture
02
Baseline
Skin, structure, and grooming metrics
03
Priorities
Highest-impact improvement areas
04
Protocol
90-day plan built around you
05
Rescan
Weekly progress check
06
Adjust
Your plan updates as you improve
The engine

Built like a real analysis engine.

FORMA does not just send a selfie to a chatbot. It maps facial zones, analyzes visible skin and grooming signals, measures structure, and turns the results into simple, actionable insights.

Zone-aware analysis
Forehead, cheeks, nose, chin, jaw, and under-eyes are analyzed separately.
Skin signal detection
Texture, redness, oiliness, pigmentation, and visible skin patterns.
Visible concern tracking
Pimples, comedones, discoloration, and under-eye changes tracked over time.
Structure and proportions
Face shape, symmetry, jawline, eye area, thirds, and styling-relevant proportions.
Grooming direction
Hair, facial hair, brows, and style signals connected to your face shape.
Haircut try-on engine
Face-shape aware ranking that renders real cuts on your scan and returns a barber-ready spec.
Weekly progress comparison
Compare scans over time and see what is actually changing.

FORMA provides visual appearance analysis and self-improvement guidance. It is not medical advice or a diagnosis.

Evidence base

Grounded in research, not random advice.

FORMA uses a research-backed recommendation system to connect your scan results with evidence-informed actions across skin, sleep, grooming, training, and recovery. Recommendations are linked to supporting research where available.

50,000+
Research papers indexed
Across dermatology, sleep, nutrition, exercise, grooming, and appearance-related science.
27
Baseline metrics
Skin, structure, grooming, and recovery metrics used to build your baseline.
1,800+
Possible interventions
Ranked by relevance, effort, and expected impact.
PubMedJAMA DermatologyThe LancetNatureCochraneNIH
The index

Your baseline,
not your limit.

Your Forma Index shows your current baseline across controllable appearance factors. It is not a label. It is a way to understand what to improve first and track how your protocol is working.

Compared to typical ranges · updated with every scan
Overall Forma Index
64
/ 100
Room to move · high leverage
64
Skin Clarity
58 / 100
Under-Eyes
61 / 100
Grooming
72 / 100
Structure / Styling
69 / 100
Fitness / Posture
55 / 100
Recovery
60 / 100
Haircut try-on

Preview the haircut before the chair.

FORMA uses your scan to map face shape, hairline, and proportions, then ranks haircut options that fit your structure, with a clear spec you can bring to your barber or stylist.

  • Face-shape aware recommendations
  • Hairline and density considerations
  • 40+ haircut directions ranked to your proportions
  • Barber-ready notes for length, fade, texture, and styling
The protocol

Know exactly what
to do next.

After every scan, FORMA ranks your highest-impact improvement areas and builds a step-by-step protocol. No random routines. No endless tips. Just the next actions that matter most.

Week 1
Skin barrier + sleep baseline
Establish a minimum-viable routine. Fix hydration, cleanser, sleep window.
Week 2
Haircut & grooming direction
Face-shape aware direction for hair, brows, facial hair and beard mapping.
Week 3
Training & posture foundation
Lean-out or fill-out track, posture correctives, jaw & neck alignment.
Week 4
Rescan & adjust
Progress deltas, next bottleneck locked in, plan recalibrated.
Today · Day 21 of 90
AM · Gentle cleanse + SPF 50
Hydration · 2.4L target
Training · Push A, posture drills
PM · Evening skin routine
Lights out by 11:30pm
Streak · 12 days+240 XP today
Who it's for

For people serious about improving their appearance.

Built for users who want more than random advice, especially men focused on skin, grooming, hair, fitness, sleep, posture, and style. Whatever your starting point, FORMA gives you a system to improve with more clarity.

SkinGroomingFitnessHairStyleSleepPostureHabits
Private beta

Private beta
is open now.

We're giving early access to a small group of users before public launch. Beta users will test the scanner, weekly rescans, progress tracking, and the 90-day protocol.

  • Free early access
  • Weekly rescans and progress deltas
  • Direct feedback loop with the founding team
  • Founding-member pricing at launch
Only 25 spots left
Free beta test.
25 spots. TestFlight only.

Tap below to open TestFlight and install FORMA on your iPhone — no waitlist, no email required.

Download via TestFlight

Requires the free TestFlight app from Apple. iPhone only.

FAQ

Common questions.

Straight answers about what FORMA is — and what it isn't.

No. FORMA uses scores to show your baseline and improvement areas, not to judge your attractiveness or worth.
No. FORMA provides visual appearance analysis and evidence-informed self-improvement guidance. It does not diagnose, treat, or prevent medical conditions.
Skin clarity, redness, oiliness, texture, pigmentation, under-eyes, face shape, proportions, grooming, facial hair, hair direction, posture-related signals, and progress over time.
People who want a serious, personalized way to improve their appearance through skin, grooming, fitness, sleep, posture, and style.
The beta is open now on TestFlight, limited to 25 spots so we can gather real feedback before public launch.